JW Marriott & Luxury Group

Background

The Luxury Group wanted to break the mould of traditional, slow-paced hospitality marketing. They needed to tap into current social trends — rapid-fire editing, stop-motion, multi-photo compositions — to hold attention immediately.

The challenge was executing those high-energy styles so they felt elevated and sleek rather than chaotic, keeping the content on-brand for a luxury audience while working from a mix of existing photography and video footage.

How I helped

I took ownership of the post-production creative, turning a folder of mixed assets into a cohesive social narrative. I developed a sleek stop-motion visual language, using rhythmic cuts and multi-image pop-ups to move through several properties quickly without overwhelming the viewer. I held a single visual identity across the edits by sticking closely to the High Net Worth typography guidelines and curating audio that matched the sophistication of the visuals.

The results

I delivered over 50 unique videos, several of which went viral and redefined the brand's social presence. The standout was the "Days of the Week" campaign, which performed well enough that the parent company repurposed it for multiple parallel campaigns. High-engagement, trend-focused editing converted viewers into subscribers, producing a net increase in followers for both The Luxury Group and JW Marriott.