Palm Royale Emmy FYC Campaigns

Background

The streamer tapped marketing agency Jellyfish to promote Palm Royale, their comedy series, to Emmy voters during a crowded awards season. After a scrappy shoot day in Los Angeles involving the show's lead actors, it was time for post-production across the country in New York.

How I helped

As Jellyfish's senior video editor, I worked with a team of producers, designers, and editors to deliver three short-form pieces in less than a week. The turnaround demanded a workflow a step above our usual — and often sluggish — Box sync: LucidLink gave me instant access to terabytes of dailies from the opposite coast, and Frame.io kept stakeholder feedback moving fast enough to keep cutting.

Some shots also needed light VFX work in After Effects, mostly creating and tracking in plates to cover up the human cat wranglers in the Catwalk piece.

The results

We delivered three star-studded FYC campaigns, each in multiple resolutions for each social channel, in record time. The videos performed strongly across every platform — and Palm Royale went on to win three Emmy Awards that year, including Outstanding Comedy Series. Now that's what I call a KPI.