The China Project
Animated Intro Videos for Corporate Conference
Background
The China Project (formerly SupChina) is a New York-based, China-focused news, information, and business services platform. Alongside their coverage, they host multiple conferences that draw crowds from around the world.
Pioneering the hybrid conference model, The China Project wanted to raise production value for both their online and in-person audiences. So they turned to me to take things to the next level.
How I helped
I teamed up with The China Project's events and marketing teams to produce 10 high-impact animated videos introducing the speakers, panels, honourees, and performers throughout their 2021 Women's Conference.
Together we brainstormed, designed style frames, storyboarded, animated, and edited a complete video package for the entire two-day event.
The results
All 10 videos were delivered ahead of time and under budget, lifting the production value and keeping momentum going between both days of the conference.
The videos were successful enough that The China Project brought me back to make more for all their future events, including their headline NEXTChina conference.